We really can’t speak for other agencies and their process in bringing ideas to life. For us at ADinfinitum, it’s about being S.M.A.R.T. We are gatherers, searching out everything there is to know about your brand, your consumers and your competition. We investigate what’s going on in the market place, the trends and the opportunities. Then we assess all the information gathered and create strategies and ideas that deliver on your brand promise. And, every idea gets a turn to be a great idea. Some don’t make it, but the ones that do have to pass an even greater test……will they make and keep a brand ever relevant?
In a world where a brand’s ability to stand-out and break-out is constantly being challenged, the perception of “as good as” just doesn’t work. A collection of relevant on trend product attributes simply are not enough. We believe that’s just the entry point. We must uncover the soul of the brand and identify its voice. We don’t merely connect a brand to a consumer—the test is to have consumers stay connected to that brand. That’s what we call “brand passion”.
And that’s what we do.
We create those special connections that bring consumers to your brand and keep them there. Whether they flip the pages of a magazine and stop at your ad, or they find your Facebook page and are compelled to join in the conversation. Maybe your product package just “jumps” off the shelf at them, or an article we’ve placed strikes a chord. Whatever strategy we devise, whatever mediums we use, whatever creative we execute, right there at the core of every idea is “brand passion”—the emotional connection between your brand and your consumer.