Hey, I am Franziska – a freelance designer & brand strategist living and working in Berlin. I have worked as an art director for branding and packaging design in different agencies for several years. Gravitating more and more towards the strategic aspect of my projects, I decided one day to actually join the strategic team of the company I was working for. It was one of the best decisions I‘ve ever made, but I found myself badly missing design. So I ended up right in the middle of both disciplines – a designer at heart, as well as a strategic thinker.

I love helping businesses to build their brand and find their voices by creating effective strategies and unique designs. All of my projects start with a strategic phase focused on research, positioning and concept before diving into the design. This might feel a little inconvenient at first – but in my opinion it is the only way to craft a design that really fits your needs. I am happy to help you with:

brand strategy
brand workshops
creative direction
art direction


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