Paula Crayon is a communication designer working across multiple disciplines that create a portfolio with a strong focus on visual storytelling especially for packaging and digital design projects.
For her, every case has different needs, so every design solution must be 100 % adapted. As a multidisciplinary designer in touch with different artistic fields and techniques, she is capable to quickly understand the needs and possible approaches of each project, to ensure the best innovative solution.
Paula strongly believes that when a good concept is achieved, everything else will come easier.
She has a strong sensitivity in terms of aesthetics and researching trends, and tries to include technical and conceptual innovations in her work as a differentiation tool. For her, adding in each project little sparkles of what is actually going on in the world, is a way to make the audience connect easier with the project and come closer.