ICONIC BRANDING & CHALLENGER POSITIONING
-added value and beyond-
THE BEST WAY TO FORESEE THE FUTURE IS BY CREATING IT.
At Smith Brand Design we create value through providing branding solutions for established brand icons that want to stay ahead. We revitalize icons with care, ensuring we preserve and treasure the essence of a brand while reinventing where necessary to secure relevance and freshness in an ever-changing future.
And we help brave challenger brands who aspire to be the icons of the future through fresh new ideas and seductive design. We give them the edge through design that ignites desire and engenders loyalty.
At Smith we look at the world around us, interpret our insights to predict change, and use our craft and skill as designers to help shape what the future looks like through good, tempting design.
(Research & Analysis, Brand Management & Corporate Vision, Communication Strategy, Brand & Company Naming, Identity Design, Packaging Design, Shape Design, Retail Design, Digital Branding, Literature Design, Advertising)